The Virtual Event Formula
The Proven System to Attract Clients Using Live Events
- Tired of chasing clients?
- Struggling to stand out online?
- Frustrated with inconsistent sales?
With The Virtual Event Formula, you’ll discover the step-by-step system to host virtual events that attract, engage, and convert—so you can grow your business with ease.
What You’ll Learn in This Program:
Along the 8 Modules you'll learn
Plan & Launch High-Converting Virtual Events (even if you’re not tech-savvy)
Fill Your Events with Ideal Clients using free & paid strategies
Keep Attendees Engaged & Excited to Buy
Sell Without Feeling Salesy using our proven conversion framework
Turn Your Events into a Repeatable Client-Getting Machine
The Program will open on the 1st of April
The Virtual Event Formula
The Proven System to Attract Clients Using Live Events
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8 Module Course to host, fill and grow your events
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3 Months in the Private Group
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Templates and Email Sequences
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The Pitch Formula
Here's what's inside
- Why virtual events are the best client attraction strategy today
- Overcoming fears and doubts about going live
- Choosing the right format: workshop, masterclass, challenge, or summit
- Introduction to Event Stacking: How to build momentum with free events leading to paid ones
- Setting clear goals: Leads, sales, authority, or partnerships
- Structuring your event to attract the right audience
- Defining your core promise and outcomes
- The Paid Event Model: Running a low-ticket event ($97) every two months
- Pricing strategies (free vs. paid events)
- The psychology of conversion-based event planning
- Long-Term Community Strategy: How to keep attendees engaged between events
- Choosing the best tools (Zoom, StreamYard, webinars, etc.)
- Setting up landing pages and event funnels
- Creating a smooth registration process
- Tech checklist for a seamless live experience
- Building a Waitlist & Early Bird Strategy: How to drive early ticket sales
- Organic marketing strategies (LinkedIn, email, and partnerships)
- Using Free Events to Sell Paid Events: How to structure free masterclasses or challenges to drive ticket sales
- Paid ads for event promotion (if applicable)
- Leveraging influencers and affiliates to expand reach
- Scarcity & Urgency Tactics: Capping the number of seats, using tiered pricing (discounts that decrease over time)
- Building anticipation and engagement before the event
- Email Reminder Sequences: How many to send and when (best timing strategies)
- Adding the Zoom Link in Every Email (to avoid “where’s the link?” last-minute panic)
- The Power of Pre-Event Engagement: Creating a video about the biggest mistakes people make and why they need to attend
- Offering a Show-Up Bonus: Rewarding live attendees with an exclusive bonus
- Building FOMO: Using social proof (testimonials from past events) and teaser content
- Using Messenger & SMS Reminders: Reaching attendees outside of email
- How to structure your live event for maximum engagement
- The art of storytelling and keeping attendees hooked
- Handling Q&A sessions like a pro
- Using interactive tools (polls, breakout rooms, engagement tactics)
- Upselling from Paid Events to Higher-Ticket Offers: Positioning coaching, masterminds, or consulting
- The perfect event-to-offer transition
- The psychology of selling during live events
- Overcoming objections in real-time
- The Event Stacking Upsell Path: Moving attendees from free to paid, then from paid to premium
- Crafting irresistible event-only offers
- Email sequences and post-event nurture strategies
- Turning attendees into clients with strategic follow-up
- How to Sell Tickets for the Next Paid Event Immediately After the Current One
- Repurposing event content for long-term marketing
- Turning Your Event into an Evergreen System (recorded replays, automated funnels)
- Advanced strategies for high-ticket conversions
You will also get
🎁 BONUS #1
85% Early Bird Discount (Limited Time!)
💰 (Save $847 – Join Now for Just $150!)
The Virtual Event Formula officially launches on April 1st, but early joiners get a massive 85% discount. Lock in this special price before it goes up to $997!
🎁 BONUS #2
3 Months Inside the Escape 9to5 Club
💰 (Value: $597 – Yours FREE!)
Join weekly coaching calls and a private community where you’ll get direct support, accountability, and feedback to implement the Virtual Event Formula successfully.
🎁 BONUS #3
Funnel Templates + High-Converting Email Sequences
💰 (Value: $297 – Yours FREE!)
🎁 BONUS #4
The Perfect Pitch Formula – Sell Without Feeling Salesy!
💰 (Value: $497 – Yours FREE!)
Use this step-by-step sales framework to confidently transition from teaching to selling during your event—without feeling pushy, awkward, or salesy.
Frequently Asked Questions:
The course officially launches on April 1st.
The course is pre-recorded, so you can go through it at your own pace. However, you’ll also get 3 months of live coaching calls inside the Escape 9to5 Club for extra support.
Absolutely! The Virtual Event Formula is designed to help you attract and convert clients even if you have a small (or zero) audience. You’ll learn how to fill your events with high-quality attendees using organic and paid strategies.
Nope! I’ll walk you through everything step-by-step, including the exact tools, templates, and tech setup you need to run a smooth, professional virtual event.
No worries! All coaching calls inside the Escape 9to5 Club are recorded, so you can watch the replays anytime.
You get lifetime access to The Virtual Event Formula, including all future updates!
This is NOT just about running a webinar—it’s a complete client attraction system. You’ll learn event stacking, conversion tactics, and how to use free and paid events to create a consistent flow of leads and clients.
Enroll Now, and build your Virtual Event Strategy!
Stop struggling to find clients. Start seeing real results.